What Colour Is Yours? Why The Right Colours For Your Restaurant Matters

What Colour Is Yours? Why The Right Colours For Your Restaurant Matters

Offline Restaurant Marketing   /   Mar 19th, 2020   /   0 COMMENTS   /  A+ | a-

Believe it or not, colour plays a huge role in how your restaurant is perceived. Even before stepping foot onto your premises, because of colour, customers will have already formed an impression of your brand based on the colours used.


Choosing the right colour is just as essential as picking the right lightning and even the right chef! 




If you are at the stage of designing your restaurant then picking colours is a serious decision. The more effectively you do this, the more chance of greater long term success. This is largely due to the fact that the right colour can either make customers feel very energised to very relaxed. It can make a large space feel intimate. It determines the level of intimacy.


It makes utter sense to understand how colours work in the restaurant sector.


It’s not a case of just picking a colour, there’s also the intensity of your chosen colour too. How bold and vivid do you want that blue to really be?


Don’t let all this overwhelm you as no matter what colour rules there are out there, when it comes to your brand, don’t be too afraid to experiment a little.


Understand how colours work


Tips On Tones


Although we just said experiment with colour, there are a few things to keep in mind.



Whilst this colour provokes hunger it is also widely associated with fast food places. So, unless you are indeed fast food joint, you may want to carefully consider this colour. It turns out the brighter the red the more hurried customers feel. It raises heart rate. It excites. Not one to use if you are wanting to create a calming environment. 


That said, if red really is for you, deep reds with hits of orange and browns will create a more earthy and slower paced setting. 


If you really must use reds then use it sparingly. Think tablecloths. It has been found that red tablecloths makes customers eat more. 



Greens are great for portraying freshness and healthy options but work less well in drinking bars and places with little natural light.


Using greens with earthy tones can convey a healthy way of eating so think twice about this combination if your establishment offers lots of meat based dishes.


Greens with oranges will give a fresh, crisp, lightness feel to a place so this combination would do well for eateries offering organic, natural dishes.



Browns are best for fine dining places. Used with deep reds and dark colours give an air of elegance. These colours invite diners to stay and take their time over a meal.


Oranges and Yellows

These two colours always portray happiness and cheerfulness. Yet mixed with blacks and browns can create something of a more formal dining experience. 


Again, as with greens, oranges and yellows are rarely used in restaurants which offer a lot of meat dishes.  They can found more in places offering breakfast or brunch options.


Blues and purples

These two colours are an odd couple as they don’t really scream ‘come and eat’. Other than blueberries, blues aren’t naturally found in things we eat. Blues don’t even make food appealing to eat. This might explain why there aren’t many blue themed restaurants.


Purples give a fun element to a place. Again, depending on the shade, purple can either give an air of elegance or playful.


Whites, Neutrals and Greys

These types of colours are clean and crisp. They make the smallest of spaces feel roomier. So if your restaurant is on the cosier side of things then think about this group of colours to help give the impression of space.


Right colour but wrong shade


White is synonymous with purity and cleanliness. This colour gives a feeling of sophistication when teamed with black. But it can also conjure up a clinical feel if teamed with silver or metallics. Whites, neutrals and greys are great as secondary or accent colours if you’re concerned that too much of this group will be bland.


Perfect Blend


At the end of the day there is no set rule for picking colours for your restaurant. If your restaurant is a lively place; use bright colours. If your restaurant is a relaxing place; use warmer, more mute tones. 


It’s all comes down to balance and understanding how colours work. Use them to work for you.

Hanh Harper

CMO and crisp hoarder


Tags:  colours · restaurants · tones ·
No comments posted...

Leave a Comment

Simple catpcha image

Napkin (“Napkin”, “we”, “us”) is committed to respecting your privacy and recognizes your need for appropriate protection and management of any personally identifiable information (“Personal Information”) you share with us.

Napkin has established this Privacy Policy to let you know what information we may collect from you on the publicly available portion of napkinmalta.com (the “Site”) and through various other interactions with you, and how we may use and share that information. Please take a moment to review the terms of our Privacy Policy. By using the Site and/or providing us with Personal Information, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site or provide us with any Personal Information. This Privacy Policy applies to information that we collect on the Site and to information which we may collect by other “offline” means, including, without limitation, sales calls and other business transactions. A description of the information we collect on behalf of our advertiser clients through our advertising services is set out in our Notice of Marketing Practices.

Personal Information

Information We May Collect

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home, business, or other physical address, a phone number, and an email address. We collect Personal Information from our Site users and customers only when such information is voluntarily provided to us, including, without limitation, in connection with inquiries about our services through the “Contact Us” page, as part of signing up for our email subscriptions, or in the process of your business transactions with us. To make our content more relevant to you, we may also ask for information about your present place of employment, such as company name, size, industry sector and number of employees. Of course, if you send us an email in connection with an inquiry about a job application, we may also store the Personal Information provided in connection with that inquiry.

We also offer a variety of email subscriptions where you can get information about online marketing and promotions and special offers. You can subscribe to these emails and you can manage your email preferences. If you become a customer of Napkin, we will always retain the right to email you regarding the Site or services that we’re providing to you.

How We May Use Your Information

If you provide us with Personal Information, we may retain and use that information for several purposes, including facilitating and otherwise addressing your inquiry, request, subscriptions, or business transactions and relationship with Napkin. For example, we may use your Personal Information in order to respond to your questions or requests for information about Napkin. We may also use Personal Information to ensure compliance with our policies and applicable law.

Who We May Share Your Information With

We may sometimes use other businesses to perform certain services for us, such as maintaining the Site and our e-mail services and processing inquiries. We may provide Personal Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties. Napkin will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Napkin’s behalf. Napkin will not sell or share your Personal Information with any unaffiliated third parties for marketing purposes. In the event that Napkin or all of its assets are acquired, all of the data collected by Napkin through the Site and through other means and services provided by Napkin would be among the transferred assets. We reserve the right to disclose such information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else who could be harmed by such activities. We also reserve the right to disclose such information when we believe in good faith that the law requires it.

Non-Personal Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as what sites visitors are coming from when they visit our Site, when they first visited our Site, their IP address, how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We may use the IP address to infer information about such visitor, including its company, city and state. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

Links to Other Sites; Public Venues test

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control via hyperlinks. For example, if you choose to use the Napkin Directory at the Site, you may be sent to a third party website if you click on a hyperlink. These other websites may send their own cookies to visitors, collect data, or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your Personal Information collected there.


The security of your Personal Information is important to us. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to personal information to Napkin employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. For more information visit the Security page.

Children’s Privacy

This Site is not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database. Changes to Our Privacy Policy.

The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made that this Privacy Policy has been updated and by changing the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

Governing Law

Napkin makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Site and reside outside the European Union do so on their own initiative and are responsible for compliance with local laws, if and to the extent that local laws are applicable. If you reside outside of the European Union, by using our Site, you consent to the transfer and use of your information outside your country.

Contacting Us

If you have any comments or questions regarding our Privacy Policy, please contact us at info@napkinmalta.com, or at our contact information below.


Triq il-ktajjen, 60

Swieqi SWQ 3230